Navigate the dashboard
Learn the layout of AdTrix so you can quickly find the tools you need.
Dashboard layout
AdTrix uses a sidebar navigation on the left and a main content area on the right. The sidebar organizes features into logical sections that mirror your advertising workflow.
Profile selector
The profile selector at the top of the sidebar lets you switch between connected Amazon accounts. Select a profile to load its campaign data across all tools. See Global controls for details on connection status indicators and account switching.
Sidebar sections
Ad Manager
Tools for viewing, editing, and creating your Amazon PPC campaigns.
| Feature | What it does |
|---|---|
| Target Optimizer | View and optimize individual keyword and product target bids |
| Campaigns | Filter, edit, group, and take bulk actions on all campaigns |
| Campaign Creator | Build new campaigns with the smart wizard or bulk launcher |
| Harvest & Negate | Discover high-performing keywords and negate wasteful ones |
| Dayparting | Automate bid adjustments by time of day and day of week |
| Brand & Competitor | Define brand, competitor, and unrelated terms to filter recommendations |
Overview
High-level performance views across your products and profiles.
| Feature | What it does |
|---|---|
| Products | See ASIN-level metrics with a 12-month performance heatmap |
| Profiles | Compare all connected Amazon profiles across multiple time windows |
| Recommendations | Discover keyword opportunities based on search query data |
Analytics & Trends
Data-driven insights to guide your advertising strategy.
| Feature | What it does |
|---|---|
| Search Query Performance | Analyze organic search terms with week-over-week trends |
| Keyword Rank Tracking | Monitor organic and sponsored keyword positions over time |
| Long-Term Keyword Value | Track cumulative ROAS over 12 months to find your most valuable keywords |
Amazon Marketing Cloud
Advanced audience and reporting tools powered by AMC.
| Feature | What it does |
|---|---|
| AMC Audiences | Create and manage audiences from pre-built templates |
| AMC Reports | Run advanced cross-channel reports (coming soon) |
Reports
| Feature | What it does |
|---|---|
| Custom Reports | Build drag-and-drop reports with 15 widget types, export to PDF, and schedule delivery |
Collapse and expand the sidebar
Click the toggle button at the top of the sidebar to collapse it into icon-only mode. This gives more screen space to the main content area. Click again to expand.
Date range picker
Most pages include a date range picker in the top-right area. This controls the time period for all metrics on the page. See Global controls for presets, custom ranges, and calendar navigation.
What's next
- Your first optimization — walk through a complete optimization workflow