Harvest & Negate

Harvest & Negate discovers high-performing search terms to add as keywords and identifies wasteful terms to block. It pulls from three data sources to surface opportunities you'd likely miss manually.

Prerequisites

• At least one Amazon account connected
• Active Sponsored Products campaigns with at least 14 days of data

How it works

AdTrix analyzes three data sources to find harvest and negate candidates:

Source	What it finds	Data comes from
Search Term Report (STR)	Search terms that generated clicks or conversions in your campaigns	Amazon Advertising API
Search Query Performance (SQP)	Organic search terms where your products perform well but aren't being advertised	Amazon Brand Analytics
Amazon Recommendations	Keyword and product targeting suggestions from Amazon	Amazon Advertising API

Harvesting takes a proven search term and creates a new Sponsored Products campaign with a targeted bid for it.

Negating adds a negative keyword to a campaign so a wasteful term stops triggering your ads.

Page overview

The page is organized into these sections from top to bottom:

• Header — Brand Terms button to manage your term lists and Settings gear to configure thresholds and campaign defaults
• Mode selector — choose between Review (manual) and Automatic (hands-free daily harvesting for STR)
• Stats row — four cards showing your harvest and negate activity over the past 14 days: Added, Attributed Sales, Negated, and Saved Spend
• Search Term Recommendations — harvest and negate cards based on your campaign search term data
• Search Query Performance Recommendations — harvest card based on Amazon's organic search data
• Amazon Recommendations — keyword and product target cards based on Amazon's suggestions
• Recent Actions — collapsible history of past harvest, negate, and dismiss actions

Each recommendation card shows a count of available items and two buttons: View & Accept to review individually, and Accept All to process everything at once.

Accept recommendations

Review individual items

1. Click View & Accept on any recommendation card
2. A modal opens with a table of recommendations. STR modals have two tabs: Keywords and Product Targets
3. Use the ASIN filter dropdown to narrow results to a specific product
4. For each row, click the checkmark to accept or the X to dismiss
5. To act in bulk, select rows using checkboxes, then click Accept Selected or Dismiss Selected in the footer

Accept all at once

Click Accept All on any card to harvest or negate every item in that category. Items disappear immediately and a confirmation toast appears.

What happens when you accept

When you accept a harvest recommendation, AdTrix creates a new Sponsored Products campaign on Amazon with your configured bid and budget settings. Campaign names follow this format:

{prefix}_SP_{match_type}_{KW|PT}_Harvested_{asin}_{id}

Amazon-sourced recommendations use Amazon instead of Harvested in the campaign name. Product targets always use EXACT match regardless of your match type settings.

When you accept a negate recommendation, AdTrix adds a negative phrase keyword to the source campaign on Amazon.

Dismiss

Dismissing a recommendation permanently excludes it from future results. Use the X button on individual rows or select multiple rows and click Dismiss Selected.

Automatic mode

Automatic mode processes STR recommendations daily without manual review. SQP and Amazon recommendations always require manual review.

To enable it, select Automatic in the mode selector and click Submit. When active:

• The STR section shows "Scheduled for Auto-Accept" and harvest cards show View Details instead of View & Accept
• A daily job runs at 2:15 AM UTC using conservative thresholds: conversions >= 2, clicks >= 10, Exact match only, minimum 2-word keywords
• Your campaign defaults (bid, budget, prefix) are still used for campaign creation
• Automatic harvests appear in the history section with an "Auto" badge

To return to manual, select Review and click Submit.

Configure settings

Click the Settings gear icon to open the settings panel.

Thresholds tab

Search Term Report — Harvest

Setting	Default
Min Conversions	2
Min Clicks	10
Match types (Broad, Phrase, Broad Modified)	All off — Exact is always on
Min Words in Keyword	2

Search Term Report — Negate

Setting	Default
Min Clicks	20
Max Conversions	0

SQP

Setting	Default
Min Score	1
Max Score	50
Min Volume	300
Weeks Lookback	12
Match types (Broad, Phrase, Broad Modified)	All off — Exact is always on
Min Words in Keyword	2

Amazon Recommendations

Setting	Default
Match types (Broad, Phrase, Broad Modified)	All off — Exact is always on
Min Words in Keyword	1

Campaign defaults tab

Setting	Description	Default
Campaign prefix	Text prepended to campaign names	(empty)
Bid method	CPC Multiplier or Manual fixed bid	Multiplier 1.2x
SQP bid	Dedicated bid for SQP-sourced harvests	$0.75
Bidding strategy	Dynamic bids down only, up and down, or fixed	Dynamic bids - down only
Daily budget	Budget for each new campaign	$50
Targets per campaign	Max keywords or products per campaign	10

Negation settings

At the bottom of the Campaign Defaults tab, toggle automatic negation of your defined terms:

• Negate Branded Terms — exclude your brand terms (on by default)
• Negate Competitor Terms — exclude competitor terms (on by default)
• Negate Unrelated Terms — exclude irrelevant terms (on by default)

These add negative phrase keywords at the campaign level when creating harvested campaigns. Manage your term lists by clicking Brand Terms in the page header or in the settings panel.

What's next

• Dayparting — automate bid adjustments by time of day
• Managing campaigns — manage the campaigns created by harvesting