Managing campaigns

The Ad Manager gives you a complete view of all your Amazon PPC campaigns in a single, sortable table. You can filter, edit, group, and take bulk actions without leaving the page.

Prerequisites

• At least one Amazon account connected
• Active campaigns in your Amazon Advertising account

Campaign table overview

Your campaigns appear in a table with these key columns:

Column	Description
Campaign Name	The name of your campaign (editable)
State	ENABLED, PAUSED, or ARCHIVED
Type	Sponsored Products (SP), Sponsored Brands (SB), Sponsored Display (SD), or Sponsored Television (STV)
Targeting Type	Manual or Auto targeting
Budget	Daily budget amount (editable)
Bid Strategy	Bidding strategy for the campaign (editable for SP)
Target ACOS	Campaign-level target ACOS percentage (editable)
Campaign Label	Custom tag for organizing campaigns
Automated	Whether bid optimization is active for this campaign
Spend	Total ad spend for the selected date range
Sales	Attributed sales (7-day attribution)
ACOS	Advertising Cost of Sales — Spend / Sales. Color-coded green when at or below your Target ACOS, red when above
ROAS	Return on Ad Spend — Sales / Spend
Impressions	Number of times your ads were shown
Clicks	Number of clicks on your ads
Orders	Number of attributed orders

Additional columns are available through the column settings button, including CPC, CTR, CVR, RPC, Off Amazon Strategy, Placement percentages (Top of Search, Product Pages, Rest of Search), Cost Type, Start Date, and Campaign ID. You can resize columns by dragging column borders, reorder them by dragging headers, and toggle visibility using the column settings button.

The table uses infinite scroll — campaigns load automatically as you scroll down.

Filter campaigns

Use the filter bar to narrow down your campaigns. AdTrix supports filters across two categories:

Attribute filters (10)

These filter based on campaign properties:

• Campaign State — ENABLED, PAUSED, or ARCHIVED
• Campaign Type — Sponsored Products, Sponsored Brands, Sponsored Display, or Sponsored Television
• Campaign Labels — filter by custom labels
• Target ACOS — filter by assigned ACOS values
• Off Amazon Strategy — filter by off-Amazon budget control setting (Minimize Spend, Maximize Reach, Maximize Conversions)
• Campaign Name Contains — find campaigns matching specific text
• Campaign Name Excludes — exclude campaigns matching specific text
• Select Campaigns — pick specific campaigns by name
• Exclude Campaigns — exclude specific campaigns by name
• Budget — less than, greater than, or between values

Performance filters

These filter based on calculated metrics:

• ACOS, ROAS, CTR, CPC, CVR — with operators like greater than, less than, between
• Spend, Sales, Impressions, Clicks — with the same operators

Filters save automatically and persist between sessions.

Edit campaigns inline

Click any editable field to modify it directly in the table:

Field	How to edit
Campaign Name	Click the pencil icon, type a new name, press Enter
State	Click the state badge, select ENABLED or PAUSED from the dropdown
Budget	Click the value, enter a new amount ($1 – $999,999)
Bid Strategy	Click the value, select from dropdown (SP campaigns)
Target ACOS	Click the value, enter a percentage (0 – 100%)
Off Amazon	Click the value, select Minimize Spend or Maximize Reach (SP campaigns with an existing strategy)

Changes save automatically after a brief delay. If an error occurs, the value reverts to its previous state.

note

Inline editing is disabled while grouping is active or a bulk action is in progress.

Use bulk actions

Select multiple campaigns, then choose an action from the Actions menu:

1. Update Campaign State — enable or pause selected campaigns
2. Update Daily Budget — set a new daily budget for all selected campaigns
3. Update Bid Strategy (SP,SB) — change the bidding strategy
4. Apply Campaign Label — add or update a campaign tag
5. Update Target ACOS — set a target ACOS percentage
6. Update Off Amazon (SP) — control off-Amazon ad delivery
7. Apply AMC Audience (SP) — attach an audience segment
8. Add Negative Targets (SP,SB) — add negative keywords or product targets

To select campaigns, use the checkbox column. Click Select All to select every campaign matching your current filters.

note

Some actions only apply to specific campaign types (shown in parentheses). If you select a mix of campaign types, AdTrix warns you and only applies the action to eligible campaigns.

Group campaigns

Drag a column header into the Group drop zone above the table to organize campaigns by that field. You can group by:

• Campaign Label — organize by your custom tags
• State — Enabled, Paused, Archived
• Campaign Type — SP, SB, SD, STV
• Bid Strategy — group by bidding approach
• Targeting Type — Manual vs. Auto
• Off Amazon Strategy — group by off-Amazon setting

When grouped, each group shows aggregated metrics — total spend, total sales, average ACOS, and more. You can expand or collapse groups individually.

Stack multiple groupings by dragging additional columns into the group zone.

Options menu

Click the three-dot menu (⋮) in the toolbar for additional actions:

• Export — download your campaign data as CSV or Excel. When the table is grouped, you can choose to export all data or only the visible rows.
• Refresh Data — reload campaign data from Amazon
• Reset Layout — restore default column order, widths, and visibility

Metrics panel

Click a campaign row to open the metrics panel at the bottom of the page. It shows:

• Summary cards — up to 12 metrics visible by default: Spend, Sales, Revenue, ACOS, TACOS, Impressions, ROAS, CPC, CVR, Clicks, Orders, and CTR
• Comparison metrics — how the current period compares to the previous period
• Trend charts — daily time series for up to 4 metrics on the same chart

Click a metric card to add or remove it from the chart. Use the metric visibility button to customize which cards are shown — 5 additional metrics are available (aCTC, RPC, CPA, AOV, Ad Sales %).

Automation status

The automation status card above the metrics panel shows what percentage of your enabled campaigns have bid optimization active. Click Activate Automation to open a drawer listing campaigns that aren't yet automated. From there, you can set a Target ACOS and enable automation in bulk.

You can also click the Optimize chip in any campaign's Automated column to open the same drawer pre-focused on that campaign.

Hands-off mode

Use the Hands-off / Full control toggle in the top navigation to switch between a simplified and advanced view.

When Hands-off mode is active, the campaign manager shows a simplified view designed for monitoring:

• 8 columns focused on the essentials: Campaign Name, State, Spend, Sales, ACOS, Budget, Target ACOS, and Automated
• 4 locked metrics in the chart: Spend, Sales, ACOS, and TACOS — metric visibility controls are hidden
• No bulk actions, checkboxes, column visibility, or grouping controls — the toolbar is simplified
• Optimize Campaign buttons appear in the Automated column for campaigns that aren't yet automated
• A guidance panel below the table explains your current metrics, what AdTrix is doing, and suggested next steps

Switch to Full control to access all columns, bulk actions, grouping, and customization features.

What's next

• Managing targets — optimize individual keywords and product targets
• Harvest & Negate — discover new keywords automatically