Campaign Creator

The Campaign Creator helps you build Amazon PPC campaigns at scale. Use the guided wizard for step-by-step campaign creation, or the bulk launcher to create many campaigns from a spreadsheet.

Prerequisites

• At least one Amazon account connected
• Products with FBA eligibility for product selection

Match types must never be combined

Always create separate campaigns for each match type (Exact, Phrase, Broad). Combining match types in a single campaign prevents proper bid optimization and makes performance tracking unreliable.

Smart Campaign Creator

The wizard walks you through five steps to create campaigns with smart defaults.

Step 1: Choose a strategy

Pick between Strategy Tiers (structured campaign sets) or Quick Presets (single-purpose campaigns).

Strategy Tiers

Strategy tiers create a coordinated set of campaigns for each product. "Defensive" tiers add a Brand campaign that targets your own brand terms to protect against competitors.

Keyword strategies:

Strategy	Campaigns per product
Standard	Auto + Exact + Broad (3)
Standard & Defensive	Auto + Exact + Broad + Brand (4)
Standard Plus & Defensive	Auto + Exact + Phrase + Broad + Brand (5)

Product Targeting strategies:

Strategy	Campaigns per product
PT Standard	PT Exact (1)
PT Standard & Defensive	PT Exact + PT Branded (2)
PT Standard Plus & Defensive	PT Exact + PT Expanded + PT Branded (3)

Quick Presets

Preset	Best for	Match types
Ranking	Pushing keywords to page 1	Exact (1 campaign per keyword, 30% TOP_OF_SEARCH boost)
Single Product	Focused campaigns per ASIN	Exact, Phrase, or Broad (you choose)
Auto	Automatic targeting discovery	Auto
Discovery	Finding new keywords	Broad + Phrase
Branded	Defending your brand terms	Phrase
Product Targeting	Targeting competitor ASINs	Product Exact

Step 2: Select products

Choose the products you want to advertise. The list shows your FBA-eligible products with their ASIN, title, and price. Use the search bar to filter by ASIN, SKU, or title. Select one or more products — each product gets its own set of campaigns based on your strategy.

Step 3: Add targets

Enter your keywords or ASINs, one per line. The match type is determined by your strategy or preset selection in Step 1.

• For keyword targeting: enter search terms like wireless earbuds or bluetooth headphones
• For product targeting: enter competitor ASINs like B09ABC1234

Skipped for some presets

Auto and Branded presets skip this step — Auto uses Amazon's automatic targeting, and Branded pulls terms from your brand terms profile.

Step 4: Negative targeting

Prevent wasted ad spend by adding negative keywords. Three categories are auto-populated from your brand and competitor terms:

• Brand terms — prevents your non-brand campaigns from bidding on your own brand
• Competitor terms — blocks competitor brand names
• Unrelated terms — filters irrelevant search terms

By default, Brand terms and Competitor terms are enabled, and Unrelated terms is disabled. Toggle each category on or off as needed. You can also add custom negative keywords in a text input below the toggles.

Brand and PT Branded campaigns don't receive negatives (they're already targeting your brand).

Step 5: Review & launch

Review your campaigns before sending them to Amazon. Each campaign appears as a card showing the name, match type, targets, and calculated bids.

What you can edit per campaign:

• Target ACOS (%) — changing this recalculates all bids for that campaign
• Daily budget ($) — default is $50
• Campaign name — click the edit icon to customize
• Individual target bids — expand a campaign card to override specific keyword or ASIN bids

Auto-Optimize (default: ON) — when enabled, AdTrix automatically adjusts bids for these campaigns over time. Turn it off if you prefer to manage bids manually.

Click Launch Campaigns to send everything to Amazon. Campaigns are queued for creation — allow 5-10 minutes for them to appear in your Amazon Advertising console. After a successful launch, click Create More Campaigns to reset the wizard and start a new batch.

Bulk Launcher

For power users who need to create many campaigns quickly:

1. Click the Bulk Launcher tab
2. Configure settings in the drawer: max targets per campaign, default bid, daily budget
3. Enter data using one of these methods:
   • Manual entry — type directly into the table
   • CSV/Excel upload — upload a file with your campaign data
   • Download template — get a pre-formatted spreadsheet to fill in
4. Click Generate Preview to review, then Create Campaigns to launch

How bids are calculated

AdTrix calculates a suggested bid using your product price and target ACOS:

Formula: Bid = Product Price × Target ACOS × 0.15

Product Price	Target ACOS	Calculated Bid
$20.00	30%	$0.90
$35.00	25%	$1.31
$50.00	20%	$1.50

Bids are clamped between $0.02 and $100.00. If a product price isn't available, the fallback bid is $0.75.

Ranking campaigns apply a 2x ACOS multiplier for more aggressive positioning — this doubles the Target ACOS in the formula, producing a higher bid. All other presets use a 1x multiplier.

You can override any calculated bid in the preview step.

Campaign naming

Campaigns are automatically named using this format:

{ASIN}_{Auto|Manual}_{TypeCode}_{StrategyCode}_{UniqueID}

For example: B0DKG4JW8G_Manual_SP-KW-EX_STD_62WT

Ranking campaigns include the keyword in the name: B0DKG4JW8G_Manual_SP-KW-EX_RNK_wireless-earbuds_A3F1

You can edit any campaign name in the preview step before launching.

Campaign splitting

When a campaign has more than 10 targets (keywords or ASINs), it automatically splits into multiple campaigns with _P2, _P3 suffixes. For example, 15 keywords in an Exact campaign produces two campaigns: one with 10 keywords and a second with 5 keywords suffixed _P2.

Auto, Brand, and PT Branded campaigns never split. Ranking campaigns always have one keyword per campaign, so they never need splitting.

Settings

Click the settings icon to open the defaults drawer. You can configure per-profile defaults that apply to new campaigns:

• Campaign prefix — prepended to campaign names
• Daily budget — default $50
• Bidding strategy — how Amazon adjusts your bids
• Target ACOS — default target for bid calculation
• Negative keyword toggles — default on/off state for brand, competitor, and unrelated terms

Troubleshooting

Problem	Solution
Products not loading	Verify your Amazon account is connected and has FBA-eligible products
Campaigns not appearing in Amazon	Allow 5-10 minutes for Amazon to process new campaigns
Only some campaigns created	Amazon may reject individual campaigns due to policy or targeting issues. Check your Amazon Advertising console for details
"No eligible products" error	Your account may not have products with active FBA listings in the selected marketplace

What's next

• Managing campaigns — monitor and edit the campaigns you created
• Managing targets — optimize individual keyword and product target bids