Product overview
See advertising performance at the ASIN level across two views — a searchable metrics table and a 12-month historical heatmap.
Prerequisites
- At least one Amazon account connected
- Active products with advertising data
Two views
The Product Overview page opens on the Monthly tab by default. Toggle between views using the buttons in the top-right corner.
| Tab | What it shows | Navigation |
|---|---|---|
| Monthly (default) | 12-month heatmap showing historical trends | Paginated, 25 products per page |
| Overview | ASIN-level metrics with search, filters, and sorting | Infinite scroll, 50 products per batch |
Overview tab
The Overview tab displays a table with the following columns:
| Column | Description |
|---|---|
| Product | Image, title, and ASIN |
| Total Sales | Organic + ad-driven sales combined |
| Units | Total units ordered |
| Ad Sales | Sales attributed to advertising |
| Ad Spend | Total advertising spend |
| ACOS | Advertising Cost of Sales (Ad Spend / Ad Sales) |
| TACOS | Total Advertising Cost of Sales (Ad Spend / Total Sales) |
| Campaigns | Total campaigns targeting this product |
| SP / SD / SB | Campaign count broken down by type (Sponsored Products, Sponsored Display, Sponsored Brands) |
| Exact / Phrase / Broad | Target count broken down by match type |
| Category | Product category from Amazon |
| Status | Advertising eligibility — green for eligible, red for not eligible |
SB values are estimated by splitting campaign totals equally across the ASINs in each campaign.
Search
Use the search bar to find products by ASIN, title, or category. Search runs server-side, so results are accurate across large catalogs.
Filters
Click Filter to add conditions. You can stack multiple filters and combine them with search.
| Filter | Type |
|---|---|
| ASIN Contains | Text chips — enter partial ASINs |
| Total Sales, Ad Sales, Ad Spend, ACOS, TACOS, Campaigns | Numeric — operators: =, >=, <=, >, <, between |
Click the pencil icon on a filter pill to edit it, or the X to remove it. Reset clears all filters at once.
Sort
Click any column header to sort. Click again to toggle between ascending and descending. Default sort is Total Sales descending.
Infinite scroll
The table loads 50 products at a time. Scroll to the bottom to load more. A counter shows progress (e.g., "50 of 200 products loaded").
Monthly tab
The Monthly tab shows a 12-month heatmap for each product. Six metrics are displayed per product row:
- Total Sales, Units, Ad Spend, Ad Sales, ACOS, TACOS
Heatmap colors
Each cell is colored relative to that product's average across all months:
- Green — above average (for cost metrics like ACOS/TACOS, green means below average)
- Yellow/Orange — near or below average
- Gray — no data for that month
The current month is marked with an asterisk (*) and shows a "Partial month" tooltip since data is still accumulating.
Search and pagination
Use the search bar to filter by ASIN or title. Results are paginated with 25 products per page by default (also 10, 50, or 100).
What's next
- Profile overview — compare performance across all your Amazon profiles
- Managing campaigns — drill into campaign-level performance