Profile overview
Compare advertising performance across all your connected Amazon profiles at a glance. The Profile Overview shows metrics across three time windows so you can spot trends quickly.
Prerequisites
- At least one Amazon account connected
- Multiple profiles connected for the most useful comparison
Understanding the table
Each row represents a connected Amazon profile. Metrics are shown across three time periods displayed side by side:
| Period | Background tint |
|---|---|
| Last 30 Days | Purple |
| Last 14 Days | Green |
| Last 7 Days | Amber |
For each time period, you see five metrics:
| Metric | Description |
|---|---|
| Sales | Total organic and ad-driven sales |
| Ad Spend | Total advertising spend |
| Ad Sales | Sales attributed to advertising |
| ACOS | Advertising Cost of Sales (Ad Spend / Ad Sales) |
| TACOS | Total Advertising Cost of Sales (Ad Spend / Sales) |
Account cell
Each profile row shows the marketplace flag, account name, and currency code (e.g., USD, GBP, EUR). Currency values are formatted with abbreviations — for example, $62.3K or $1.2M.
ACOS and TACOS color coding
Both ACOS and TACOS values are color-coded based on the same thresholds:
- Green — below 30%
- Default — between 30% and 50%
- Red — above 50%
- Em-dash (—) — no data available
Search and sort
- Search — type in the search bar to filter profiles by account name. A counter (e.g., "2 of 10 accounts") updates as you type.
- Sort — click any column header to sort ascending or descending
What's next
- Product overview — drill into ASIN-level performance for a specific profile
- Managing campaigns — view and edit campaigns within a profile