Recommendations
Discover keyword opportunities you're missing based on search query data. The Recommendations page analyzes your products' search traffic and identifies keywords where you could improve visibility through targeted advertising.
Prerequisites
- At least one Amazon account connected
- SP-API connection enabled (for search query data)
- Products with search query performance data
Categories sidebar
The left sidebar shows recommendation categories:
| Category | Status | Description |
|---|---|---|
| Keyword Opportunities | Active | Keywords where you can gain visibility |
| Campaign Opportunities | Coming soon | Campaign-level optimization suggestions |
| Harvesting Opportunities | Coming soon | Keywords to harvest from search terms |
| Negatives | Coming soon | Keywords to negate from campaigns |
Currently, Keyword Opportunities is the only active category.
Select an ASIN
Choose a product from the ASIN dropdown to view its keyword opportunities. The dropdown shows each product's ASIN, thumbnail, title, and total sales. You must select a product before opportunities appear.
Filter opportunities
Use the status filter tabs to narrow results:
| Status | Meaning |
|---|---|
| All | Show all keyword opportunities |
| Not Targeted | Keywords with search volume but no exact-match campaign |
| Under-Invested | Keywords in campaigns but with spend below the recommended level |
Use the search bar to filter by keyword text.
Opportunity metrics
Each opportunity row shows:
- Search query — the keyword text
- Search query score — a relevance score indicating how closely the keyword matches your product
- Current ranking — where your product appears in search results for this keyword
- Monthly search volume — estimated monthly searches for this keyword
- Status — whether the keyword is not targeted or under-invested
Click any column header to sort the table.
Create campaigns from opportunities
To act on an opportunity:
- Click Create Campaign on any keyword row
- Review the keyword details in the dialog
- Confirm to create a ranking campaign targeting that keyword
A confirmation message appears when the campaign is queued for creation on Amazon.
What's next
- Search query performance — analyze the search terms driving your traffic
- Campaign Creator — build campaigns at scale with the wizard or bulk launcher