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Your first optimization

Get your campaigns optimized in under 5 minutes. AdTrix adjusts bids daily based on your goals — you just need to enable it.

Prerequisites​

Step 1: Open Campaign Manager​

Click Campaigns in the sidebar. You'll see your campaigns in a table with key metrics: Spend, Sales, ACOS, Budget, and Target ACOS.

At the top, the Campaigns Automated bar shows how many of your campaigns are currently managed by AdTrix.

Step 2: Set a Target ACOS​

Your Target ACOS is the efficiency goal AdTrix optimizes toward. If you haven't set one yet:

  1. Look for the Your target section in the Getting Started Guide above the table
  2. Click Change (or Set now if no target exists)
  3. Enter your desired ACOS percentage (e.g., 30%)
  4. Click Save

This target applies account-wide as the default for new automations.

What's a good Target ACOS?
  • 15–25% — Aggressive growth, prioritizing sales volume
  • 25–35% — Balanced approach for most sellers
  • 35–50% — Conservative, prioritizing profitability

Step 3: Automate a campaign​

Find a campaign with an Optimize Campaign button in the Automated column:

  1. Click Optimize Campaign
  2. The Automation Drawer opens — review the settings
  3. Set a Target ACOS for this campaign (or keep the account default)
  4. Click Enable Automation

The campaign is now automated. AdTrix will adjust bids daily to reach your target.

Step 4: Automate remaining campaigns​

You can automate campaigns one by one, or use the bulk option:

  • Click Activate Automation → at the top of the page to enable automation across all eligible campaigns at once

The Campaigns Automated bar updates as you enable more campaigns.

Step 5: Wait and review​

Automation works best with time. After enabling:

  • Week 1–2: AdTrix gathers data and begins adjusting bids
  • Week 3–4: Patterns stabilize and ACOS trends toward your target
  • After 4 weeks: Review your ACOS and Sales in the metric cards above the table

You stay in control — pause or override any campaign at any time by clicking its row in the table.

What you've accomplished​

  • Set a Target ACOS goal for your account
  • Enabled automation on your campaigns
  • Let AdTrix handle daily bid optimization

What's next​