Keyword Rank Tracking
Keyword Rank Tracking monitors where your products appear in Amazon search results for specific keywords. A color-coded heatmap shows your organic ranking over time so you can measure the impact of your advertising and optimization efforts.
Prerequisites
- At least one Amazon account connected
- Products with active Amazon listings
How it works
AdTrix checks your keyword rankings automatically every day at 6 AM UTC. When you add a new keyword, the first check runs immediately so you see results right away.
Rankings are tracked across the top 2 pages of Amazon search results (positions 1-96). If your product doesn't appear in those results, the rank shows as 101+.
You can track up to 30 keywords per profile across all your ASINs.
Add keywords
- Select an ASIN from the product table
- Click Add Keywords
- Paste your keywords in the text area, one per line
- Review the parsed keywords — duplicates are removed automatically
- Click Add to start tracking
The keyword counter at the top shows how many of your 30 slots are used. If you're near the limit, prioritize your most important keywords.
Read the heatmap
The heatmap displays your ranking data in a grid:
- Rows represent tracked keywords
- Columns represent dates
- Colors indicate ranking tiers
- Median column shows the median rank across the selected time range
Color legend
| Color | Rank Range | Meaning |
|---|---|---|
| Green | 1–10 | Excellent — top of page 1 |
| Yellow | 11–30 | Good — page 1 to early page 2 |
| Orange | 31–50 | Moderate — page 2 |
| Red | 51–100 | Low — deep in results |
| Gray | 101+ | Not ranking in top results |
| Light gray | — | No data for that date |
Hover over any cell to see the exact rank and date.
Change time range
Use the dropdown to switch between time ranges:
- 7 days — recent snapshot
- 14 days — two-week trend
- 30 days — default monthly view
- 60 days — medium-term trend
- 90 days — full historical view
Manual rank check
Click Check Ranks to trigger an immediate check for all keywords on the selected ASIN. This is useful when you've made changes and want to see updated rankings without waiting for the next daily check.
Remove keywords
Click the delete icon next to any keyword to stop tracking it. Your historical ranking data for that keyword is preserved — if you re-add the keyword later, past data will still be available.
Supported marketplaces
Keyword Rank Tracking works in these Amazon marketplaces:
| Region | Marketplaces |
|---|---|
| North America | United States, Canada, Mexico |
| Europe | United Kingdom, Germany, France, Italy, Spain |
| Far East | Japan, Australia |
| Other | India, Brazil |
What's next
- Managing campaigns — adjust campaigns based on ranking insights
- Harvest & Negate — discover new keywords to track and target