Harvest & Negate

Harvest & Negate automatically discovers high-performing search terms to add as keywords, and identifies wasteful terms to negate. It uses three data sources to find opportunities you might miss manually.

Prerequisites

• At least one Amazon account connected
• Active Sponsored Products campaigns with at least 14 days of data
• Search Term Report data available for your campaigns

How it works

AdTrix analyzes three data sources to find harvest and negate candidates:

Source	What it finds	Data comes from
Search Term Report (STR)	Search terms that generated clicks or conversions in your campaigns	Amazon Advertising API
Search Query Performance (SQP)	Organic search terms driving traffic to your products	Amazon Brand Analytics
Amazon Recommendations	Keyword and product targeting suggestions from Amazon	Amazon Advertising API

Harvesting means taking a high-performing search term and adding it as a keyword in its own campaign with a targeted bid.

Negating means blocking a low-performing search term so it stops triggering your ads and wasting budget.

Review harvest candidates

When you open Harvest & Negate, you see recommendation cards organized by data source. Each card shows:

• The search term or ASIN
• Match type (Exact, Phrase, Broad)
• Performance metrics (conversions, clicks, revenue per click)
• The campaigns where it was found

Filter by ASIN

Use the ASIN filter dropdown at the top to narrow recommendations to specific products. This helps you focus on one product at a time.

Filter by match type

Use the match type pills to show only Exact, Phrase, or Broad match candidates.

Accept harvest recommendations

You can accept recommendations individually or in bulk:

Accept a single recommendation

1. Click the checkmark icon on a recommendation card
2. A modal opens showing the term details, calculated bid, and target campaign
3. Review the settings and click Accept

Accept all recommendations

1. Click Accept All for an entire match type section
2. Review the batch summary
3. Click Confirm to process all items

When you accept recommendations, AdTrix creates new campaigns with your configured settings and sends them to Amazon. You'll see a confirmation showing how many campaigns, keywords, and product targets were created.

Negate underperforming terms

To stop wasting spend on terms that don't convert:

1. Select terms using the checkboxes
2. Click Negate Selected
3. Negative keywords are added at the campaign level automatically

Negated terms are excluded from future recommendations.

Configure settings

Click the Settings gear icon to customize how Harvest & Negate works. Settings are organized into two tabs:

Thresholds tab

Control which terms qualify as harvest or negate candidates:

Setting	Description	Default
Harvest: Minimum conversions	Minimum conversions required to recommend a term	2
Harvest: Minimum clicks	Minimum clicks required	10
Negate: Maximum conversions	Maximum conversions (terms with more are kept)	0
Negate: Minimum clicks	Minimum clicks before considering for negation	20
Minimum words	Filter out single-word keywords	2
Match types	Which match types to include (Broad, Phrase, Broad Modified)	All enabled

Campaign defaults tab

Control how new harvest campaigns are created:

Setting	Description	Default
Campaign name prefix	Text prepended to new campaign names	(empty)
Bid method	Multiplier (based on RPC) or manual fixed bid	Multiplier 1.2x
Daily budget	Budget for each new campaign	$50
Targets per campaign	Maximum keywords or products per campaign	10
SQP bid	Fixed bid amount for SQP-sourced harvests	$0.75

Brand & competitor terms

Toggle automatic negation of brand terms, competitor terms, and unrelated terms. Manage your term lists from the Brand Terms section in the settings.

What's next

• Dayparting — automate bid adjustments by time of day
• Managing campaigns — manage the campaigns created by harvesting