Campaign Creator
The Campaign Creator helps you build Amazon PPC campaigns at scale. Use the guided wizard for step-by-step campaign creation, or the bulk launcher to create many campaigns from a spreadsheet.
Prerequisites
- At least one Amazon account connected
- Active Sponsored Products campaigns in your Amazon Advertising account
- Products with FBA eligibility for product selection
Always create separate campaigns for each match type (Exact, Phrase, Broad). Combining match types in a single campaign prevents proper bid optimization and makes performance tracking unreliable.
Smart Campaign Creator
The wizard walks you through five steps to create campaigns with smart defaults.
Step 1: Choose a strategy
Select a campaign preset that matches your goal:
| Preset | Best for | Match types |
|---|---|---|
| Ranking | Pushing keywords to page 1 | Exact |
| Single Product | Focused campaigns per ASIN | Exact, Phrase, or Broad |
| Auto | Automatic targeting discovery | Auto |
| Discovery | Finding new keywords | Broad |
| Branded | Defending your brand terms | Exact |
| Product Targeting | Targeting competitor ASINs | Product Exact, Product Expanded |
Step 2: Select products
Choose the products you want to advertise. The list shows your FBA-eligible products with their ASIN, title, and image. Select one or more products to continue.
Step 3: Add targets
Enter your keywords or ASINs, one per line. The match type is determined by your preset selection in Step 1.
- For keyword targeting: enter search terms like
wireless earbudsorbluetooth headphones - For product targeting: enter competitor ASINs like
B09ABC1234
Step 4: Negative keywords
AdTrix automatically populates negative keywords from your brand terms to prevent your ads from competing against your own listings. You can add, remove, or customize these before proceeding.
Step 5: Preview & launch
Review your campaigns before sending them to Amazon:
- Each campaign appears as a card showing the name, targets, and calculated bids
- Adjust the Target ACOS and daily budget for all campaigns
- Override individual target bids if needed
- Edit campaign names
- Click Launch to create all campaigns on Amazon
Bulk Launcher
For power users who need to create many campaigns quickly:
- Click the Bulk Launcher tab
- Configure settings in the drawer: max targets per campaign, default bid, daily budget
- Enter data using one of these methods:
- Manual entry — type directly into the table
- CSV/Excel upload — upload a file with your campaign data
- Download template — get a pre-formatted spreadsheet to fill in
- Click Preview to review, then Launch to create
How bids are calculated
AdTrix calculates a suggested bid using your product price and target ACOS:
Formula: Bid = Product Price × Target ACOS × 0.15
| Product Price | Target ACOS | Calculated Bid |
|---|---|---|
| $20.00 | 30% | $0.90 |
| $35.00 | 25% | $1.31 |
| $50.00 | 20% | $1.50 |
Ranking campaigns apply a 2x multiplier to bids for more aggressive positioning. All other presets use a 1x multiplier.
You can override any calculated bid in the preview step.
Troubleshooting
| Problem | Solution |
|---|---|
| Products not loading | Verify your Amazon account is connected and has FBA-eligible products |
| Campaigns not appearing in Amazon | Allow 5-10 minutes for Amazon to process new campaigns |
| Partial success | Some campaigns created successfully while others failed. Check the results screen for specific errors per campaign |
| "No eligible products" error | Your account may not have products with active FBA listings in the selected marketplace |
What's next
- Managing campaigns — monitor and edit the campaigns you created
- Managing targets — optimize individual keyword and product target bids