Managing targets

Targets are the individual keywords, product ASINs, and audiences within your campaigns. The target manager lets you view, filter, edit bids, and take bulk actions at the most granular level.

Prerequisites

• At least one Amazon account connected
• Active campaigns with targeting enabled

Target table overview

Switch to the Targets view using the toggle at the top of the Ad Manager. Your targets appear with these key columns:

Column	Description
Target	The keyword text, ASIN, or audience name
Match Type	Exact, Phrase, or Broad (for keywords)
Target Type	Keyword, Product, or Audience
State	ENABLED, PAUSED, or ARCHIVED (editable)
Campaign Name	The parent campaign this target belongs to
Bid	Current bid amount (editable)
Impressions	Number of times the target triggered an ad
Clicks	Number of clicks from this target
Spend	Total spend attributed to this target
Sales	Sales attributed to this target (7-day attribution)
ACOS	Advertising Cost of Sales
ROAS	Return on Ad Spend

Filter targets

The filter system works the same way as campaigns. Key filters for targets include:

Attribute filters

• Target Type — keyword, product, or audience
• Match Type — exact, phrase, or broad
• State — enabled, paused, or archived
• Campaign Name — find targets within specific campaigns
• Bid Amount — filter by bid range
• Keyword Contains / Excludes — search for specific terms

Performance filters

• ACOS, ROAS, CTR, CPC, CVR — with comparison operators
• Spend, Sales, Impressions, Clicks — with comparison operators

Filters persist between sessions and apply immediately as you add them.

Edit bids inline

Click the Bid cell for any target to edit it directly:

1. Click the bid value
2. Enter a new amount (minimum $0.02)
3. Press Enter or click away to save

The change applies to Amazon within seconds. If there's an error, the bid reverts automatically.

You can also change the State of any target by clicking its state badge and selecting a new value from the dropdown.

Bulk actions

Select multiple targets using the checkboxes, then choose an action:

Update state

Change the state of all selected targets at once — enable, pause, or archive them.

Update bids

Adjust bids for all selected targets using one of these methods:

Method	Description	Example
Increase by %	Raise bids by a percentage	Increase by 20%
Decrease by %	Lower bids by a percentage	Decrease by 15%
Increase by $	Add a fixed dollar amount	Increase by $0.25
Decrease by $	Subtract a fixed dollar amount	Decrease by $0.10
Set to specific value	Set all bids to the same amount	Set to $1.50

All bid changes have a minimum of $0.02.

Group targets

Group targets by dragging a column header to the group zone:

• Target Type — see keywords, products, and audiences separately
• Match Type — compare exact, phrase, and broad match performance
• State — view enabled vs. paused targets
• Campaign Name — organize targets by their parent campaign

Groups show aggregated metrics so you can compare performance across segments.

Export data

Click the Export button to download your target data:

• CSV format — for spreadsheet analysis
• Excel format — for formatted reports

The export includes all visible columns with the current filters applied.

What's next

• Harvest & Negate — automatically discover high-performing keywords
• Dayparting — optimize bids by time of day