Managing campaigns
The Ad Manager gives you a complete view of all your Amazon PPC campaigns in a single, sortable table. You can filter, edit, group, and take bulk actions without leaving the page.
Prerequisites
- At least one Amazon account connected
- Active campaigns in your Amazon Advertising account
Campaign table overview
Your campaigns appear in a table with these key columns:
| Column | Description |
|---|---|
| Campaign Name | The name of your campaign (editable) |
| State | ENABLED, PAUSED, or ARCHIVED (editable) |
| Type | Sponsored Products (SP), Sponsored Brands (SB), or Sponsored Display (SD) |
| Budget | Daily budget amount (editable) |
| Impressions | Number of times your ads were shown |
| Clicks | Number of clicks on your ads |
| Spend | Total ad spend for the selected date range |
| Sales | Attributed sales (7-day attribution) |
| ACOS | Advertising Cost of Sales — Spend / Sales |
| ROAS | Return on Ad Spend — Sales / Spend |
| CTR | Click-through rate — Clicks / Impressions |
| CPC | Cost per click — Spend / Clicks |
| CVR | Conversion rate — Orders / Clicks |
You can resize columns by dragging the column borders, reorder them by dragging the header, and toggle column visibility using the column settings button.
Filter campaigns
Use the filter bar to narrow down your campaigns. AdTrix supports 19 filter types across two categories:
Attribute filters
These filter based on campaign properties:
- Campaign Type — Sponsored Products, Sponsored Brands, or Sponsored Display
- State — ENABLED, PAUSED, or ARCHIVED
- Campaign Name — contains or excludes specific text
- Budget — less than, greater than, or between values
- Bid Strategy — Fixed, Up & Down, or Down Only (SP campaigns)
- Campaign Labels — filter by custom tags
Performance filters
These filter based on calculated metrics:
- ACOS, ROAS, CTR, CPC, CVR — with operators like greater than, less than, between
- Spend, Sales, Impressions, Clicks — with the same operators
You can apply up to 10 filters at once. Filters save automatically and persist between sessions.
Edit campaigns inline
Click any editable field to modify it directly in the table:
| Field | How to edit |
|---|---|
| Campaign Name | Click the pencil icon, type a new name, press Enter |
| State | Click the state badge, select from dropdown |
| Budget | Click the value, enter a new amount ($1 – $999,999) |
| Bid Strategy | Click the value, select from dropdown (SP campaigns only) |
| Target ACOS | Click the value, enter a percentage (0 – 100%) |
| Campaign Label | Click to add or change a custom tag |
Changes save automatically after a brief delay. If an error occurs, the value reverts to its previous state.
Use bulk actions
Select multiple campaigns, then choose an action from the bulk action toolbar:
- Update State — enable or pause selected campaigns
- Update Budget — set a new daily budget for all selected campaigns
- Update Bid Strategy — change the bidding strategy (SP campaigns only)
- Apply Label — add or update a campaign tag
- Update Target ACOS — set a target ACOS percentage
- Update Off Amazon Settings — control off-Amazon ad delivery (SP only)
- Apply AMC Audience — attach an audience segment (SP only)
- Add Negative Targets — add negative keywords or product targets
To select campaigns, use the checkbox column. Click Select All to select every campaign matching your current filters.
Some actions only apply to Sponsored Products campaigns. If you select a mix of campaign types, AdTrix warns you and only applies the action to eligible campaigns.
Group campaigns
Drag a column header into the Group drop zone above the table to organize campaigns by that field. You can group by:
- Campaign Type (SP, SB, SD)
- State (Enabled, Paused, Archived)
- Bid Strategy
- Targeting Type (Manual, Auto)
- Campaign Label
- Off Amazon Strategy
When grouped, each group shows aggregated metrics — total spend, total sales, average ACOS, and more. You can expand or collapse groups individually.
Stack multiple groupings (up to 3 levels) by dragging additional columns into the group zone.
Metrics panel
Click a campaign row to open the metrics panel at the bottom of the page. It shows:
- Summary cards — total spend, sales, ACOS, ROAS, impressions, clicks, CTR, CPC, orders, and CVR for the selected period
- Comparison metrics — how the current period compares to the previous period
- Trend charts — daily time series for up to 3 metrics on the same chart
The metrics panel updates when you change the date range or select a different campaign.
What's next
- Managing targets — optimize individual keywords and product targets
- Harvest & Negate — discover new keywords automatically