Navigate the dashboard
Learn the layout of AdTrix so you can quickly find the tools you need.
Dashboard layout
AdTrix uses a sidebar navigation on the left and a main content area on the right. The sidebar organizes features into logical sections.

Sidebar navigation
The sidebar is your main menu. It contains the following sections:
Campaign Management
- Ad Manager — view, filter, and edit all your campaigns and targets in a single table
- Campaign Creator — build new campaigns with the smart wizard or bulk launcher
- Harvest & Negate — discover keywords and eliminate wasted spend
Analytics
- Search Query Performance — see which search terms drive traffic and sales
- Keyword Rank Tracking — monitor organic and sponsored keyword positions
- Target Lifetime ROAS — track long-term return on individual targets
Tools
- Dayparting — automate bid adjustments by time of day
- Product Overview — see advertising performance at the ASIN level
- Recommendations — review Amazon's suggested optimizations
- Custom Reports — build and schedule custom performance reports
- AMC — access Amazon Marketing Cloud audiences and reports
Account & Settings
- Amazon Connections — manage linked Amazon accounts
- User Management — invite team members and set permissions
- Billing — manage your AdTrix subscription
Collapse and expand the sidebar
Click the toggle button at the top of the sidebar to collapse it into icon-only mode (64px wide). This gives more screen space to the main content area. Click again to expand.
Profile selector
The profile selector at the top of the sidebar lets you switch between connected Amazon accounts. Select a profile to load its campaign data across all tools.
Date range picker
Most pages include a date range picker in the top-right area. This controls the time period for all metrics on the page. Common presets include Last 7 Days, Last 30 Days, and custom ranges.
What's next
- Your first optimization — walk through a complete optimization workflow