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Frequently asked questions

Quick answers to the most common questions about AdTrix.

Getting started​

How do I connect my Amazon account?​

Click Amazon Connections in the sidebar, choose your marketplace region, and authorize AdTrix on Amazon's login page. The process takes about 30 seconds. See the full guide.

Which Amazon marketplaces does AdTrix support?​

AdTrix supports North America (US, Canada, Mexico), Europe (UK, Germany, France, Italy, Spain), and Far East (Japan, Australia).

Can I manage multiple Amazon accounts?​

Yes. Connect as many accounts as you need from the Amazon Connections page. Use the profile selector at the top of the sidebar to switch between them.

Campaigns and targets​

What campaign types does AdTrix support?​

Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Some features like bid strategy editing and off-Amazon settings are specific to Sponsored Products.

Are changes applied to Amazon immediately?​

Yes. When you edit a bid, budget, or state in AdTrix, the change is sent to the Amazon Ads API immediately. You'll see a confirmation once it's applied.

Can I undo a change?​

There's no undo button, but you can always edit the value again to set it back. For bulk actions, use the same bulk action to reverse the change.

What does "7-day attribution" mean?​

Amazon attributes a sale to the ad click that happened within 7 days before the purchase. This means sales data takes up to 7 days to fully populate.

Harvest & Negate​

What's the difference between STR, SQP, and Amazon Recommendations?​

  • STR (Search Term Report) — actual search terms that triggered your ads
  • SQP (Search Query Performance) — organic search data from Amazon Brand Analytics
  • Amazon Recommendations — targeting suggestions generated by Amazon's algorithms

Will harvesting create duplicate keywords?​

AdTrix checks for existing keywords before creating new ones. If a term already exists as a keyword in your account, it won't be duplicated.

How do I configure harvest thresholds?​

Click the Settings gear icon on the Harvest & Negate page. The Thresholds tab lets you set minimum conversions, clicks, and other criteria. See the Harvest & Negate guide for details.

Dayparting​

How much data does dayparting need?​

Dayparting requires at least 25 days of Amazon Marketing Stream data and a minimum of 5,000 clicks across your campaigns.

How often do bid adjustments update?​

Multipliers recalculate daily at 2 AM UTC. Bids are applied hourly based on the current multiplier grid. You can also trigger a manual recalculation.

Does dayparting change my base bids permanently?​

No. Dayparting applies temporary multipliers that adjust your bids hourly. When you disable dayparting, all campaigns revert to their original baseline bids.

Account and billing​

How do I invite team members?​

Go to User Management in the sidebar to invite team members by email and set their permission levels.

Where can I manage my subscription?​

Click Billing in the sidebar to view your plan, update payment methods, and manage your subscription.

Need more help?​

If you can't find what you're looking for, contact us at support@adtrix.io.